What is Color Shift and Why does it Change the Color of Inks?

[jwedman]

Have you ever printed a color, checked the print, and noticed it turned out different than you expected? That is called color shift. It will happen with every ink you print. Depending on a few key factors, you can end up with one color looking completely different than you anticipated.

Let's look at the different variables at play and show you how to make adjustments to deal with color shift both before you print and on press.